When This Woman Lost About 75% Of Her Hair, It Was Time To Come Up With An Organic Based Solution For Natural Growth
The green/natural beauty industry has exploded over the last few years. A growing number of consumer are looking at labels, rejecting chemical ingredients and focusing more on plant based products that are healthier for their skin and hair.
Love White, the founder of Love Snow shares:
I’ve been in and around the industry for 15 years and it was a challenge early on to discuss essential oils with people. But then with the evolution of green beauty – it all of sudden became for a very specific type of individual and that’s also incorrect.
As a black woman with textured hair, Love had very real yet common challenges. Dandruff, eczema and a heightened sensitivity to chemicals, which constantly put her in a state of anxiety. Having to deal with unresolvable breakage, damage and split ends was the norm.
"Dandruff in conjunction with textured hair is a silent nightmare. Going through all of the products – medicated and not – nothing was working with the dandruff." - Love
Additionally, Love shared a horrific salon experience:
"Somebody provided a service that they clearly weren’t qualified for and I lost about 75% of my hair – took a number of years to get most of it to grow back - Scalp burns and scaring to say the least. Around my hair line it wouldn’t grow for about 10 years." - Love White
In addition to having to build a high sense of self esteem, Love needed a real solution so like many innovative people of color - she came up with a formula using herself as a customer.
Through the formulation of Love and Snow, especially with a keen knowledge of essential oils, this crusader was able to regrow her own hair in a lot of the areas that were bald.
Love and Snow started about 2 years ago with a very focused mission to nourish, restore hair - and not just for mainstream but for ALL women! The ingredients such as Jojoba oil and essential oils of Lavender, Cedarwood, Rosemary, and Ylang Ylang are what help to combat frizz, brittle, dry and damaged hair.
All of Love and Snow’s ingredients are 100% certified quality organic ingredients. Love Snow takes a lot of pride in carefully selecting organic oils with a reputation of performance. For example, she sources her lavender specifically from Bulgaria and Ylang Ylang from Madagascar - regions where the native crops grow.
"In order for the oils to actually work – it needs to be grown in locations where the soil and climate are optimal to grow a healthy plant in order to deliver the therapeutic properties. For essential oils - Process taken into consideration how things are procured." - Love White
Love Snow emphasized that every essential oil is not created equal. It may be intended fundamentally to do certain things but that specific brand may not be capable of the results you desire. This is such an important concept to understand when we're looking for performative products that we expect to yield positive and healthy results.
We are extremely excited for this indie brand whose founder holds so much integrity on creating a quality oil mixture. This brand without question is going to blossom and become a household favorite for women with all textures of hair.