Not All Cotton Is Created Equal ... Body4Real Has 100% Pure Untreated Organic Cotton Produced by Biodynamic Farming
According to Triple Pundit, conventional cotton is approximately 55 percent of the fiber used in clothing and textile production. Over 60 percent of the world’s cotton is grown and produced in developing countries and provides a livelihood for over 100 million farmers. But intensive farming methods are used, such as overusing water and pesticides, and those methods threaten the ecosystems cotton depends on.
Although many brands are starting to incorporate organic materials, often times they use harsh chemicals and colorants to make them look pretty. Unfortunately, people with psoriasis, eczema, fibromyalgia, electro sensitivity and other skin sensitivities tend to suffer from allergic reactions.
So we chatted with the brand Body4Real - who isn't a fashion brand but rather a raw brand that has pure untreated organic cotton clothing:
What's the name of your brand and why did you start making organic cotton clothing?
Our brand is Body4Real Organic Cotton Clothing, we started manufacturing our Organic clothing because it is is such a unique product.We came across PURE organic cotton at a trade show, we were stunned to learn that cotton is available in its natural colors of Brown, White and Green, but not readily produced due to the fact that it costs more to produce. It is Organic, chemical and dye free. We also learned that garments made from these types of cotton benefit people who suffer from skin allergies or chemical sensitivities. Our clothes help those that suffer from MCS, Fibromyalgia, Eczema and Psoriasis.
Why is organic cotton so important for people and the planet?
It's extremely important for the planet. The cotton garment industry is the 2nd dirtiest industry next to oil. From the pesticides used in cotton farming,the toxic dyes used in manufacturing to the discarded clothing that lie in land fills, all this has impacts negatively on our environment and planet. Organic cotton is the opposite, the cotton is chemical-free and Non-GMO. This reduces the impact on our environment and also on the farmers. Our Organic cotton goes steps further, we only source from Fair Trade Farmers, our garments are ALWAYS chemical and dye free.
Where is your cotton sourced and produced?
Our Cotton is sourced from Fair Trade farmers in Brazil and Turkey. Our garments are produced in Spain and Portugal
Does being a person of color influence you brand? If so how?
We believe that being a minority and living in Africa for many years, impacted our decision to only source our cotton from Fair Trade farmers. Their farms practice sustainable and biodynamic farming methods which helps the farmers and the environment. There is definitely a sense of accomplishment within our company that we are making a difference in our world one garment at a time:)
What is the more interesting fact about organic cotton that many people may not know?
Organic Fair Trade cotton still only makes up for less than 1% of cotton used in the garment industry. Purchasing Organic cotton products, reduces our environmental footprint, promotes safe work and increased income for farmers and their families.
Where do you see the future of sustainable fashion?
We would hope that it's only going to get bigger. There is a growing awareness of the toxicity and negative impact of conventional cotton clothing on our environment and on ourselves. We see it in our shoppers as they become more conscious of the planet we live in and the lifestyle they want to adopt. It is a slow movement but we believe that with time most consumers will purchase sustainable slow fashion.