OEKO-TEX®- Educating Consumers About What It Takes For Brands To Make Textiles That Are Safe For Humans & The Planet

Now more than ever it’s critical to promote and amplify environmentally friendly solutions and practices! So often as a visibility leader in the sustainability space - we are asked by new designers and consumers about sustainable fashion standards, ie) What clothing and home good fibers are safe for people and planet? 

With so much marketing noise in the market place - it’s challenging for consumers to be aware and cognizant of what’s harmful and what isn’t. 

Well … Have you heard of OEKO-TEX®?

OEKO-TEX® is committed to educating consumers about what it takes for brands to make textiles that are safe for humans and the planet! OEKO-TEX® enables consumers and companies to make responsible decisions which protect our planet for future generations. Their testing and certification process (which their standards are based) guarantees maximum consumer safety.

Two very important certifications are 1) STANDARD 100 by OEKO-TEX® and 2) MADE IN GREEN by OEKO-TEX®

STANDARD 100 by OEKO-TEX® is one of the world's best-known labels for textiles tested for harmful substances, certifying that the final product and each of its components – from the fabric to the buttons and other accessories – has been rigorously tested for chemicals toxic to humans. 

As consumers, it’s so incredibly important to care about making responsible decisions in favor of products that are safe to wear and use. Environmental health, planetary health and of course personal health are imperative. This is precisely why third-party validation helps build consumer trust in the fashion and textile industry to verify the substances that are in their clothes and home goods.

A MADE IN GREEN by OEKO-TEX® label means a product is tested for harmful substances and comes from a facility that implements environmentally friendly production processes – from the use of chemicals to responsible handling of wastewater. Suppliers must also take actions to improve working conditions and strengthen health and safety protection for workers at production sites.

We love to share about MADE IN GREEN by OEKO-TEX® label because this helps readers to find products that are safe for them to use and are manufactured in a responsible and transparent way that protects workers and the environment. 

In this article, we are encouraging savvy consumers to continue to be stewards of the environment and engage in sustainable living. A lot of this work is meeting people where they are and applauding progress over perfection. At the same time - it’s so important to continue to push the pillars of responsibility and accountability while demanding change.