Celebrating WOC and Spinning Recycled Plastic Bottles Into Bras At The Same Damn Time
Did you know that PLASTIC is made from fossil fuels which are non-renewable resources. In other words, plastic can't be used repeatedly and replaced naturally. Our 'beloved' plastic bottles end up in landfills and will sit for hundreds of years, as they will not disintegrate.
In case you didn't know, plastic is the number one consumed item in the world and negatively affects marine life, contributes immensely to landfill waste and its production contributes to green house gas emissions due to being made from fossil fuels.
Thankfully, regions of the world are creating initiatives to minimize plastic. In the US, California has been at the forefront of reducing plastic. San Francisco is the first city in the nation to ban plastic bags. It's no wonder why Shobha Philips, founder of PROCLAIM decided to make San Francisco the hub for her Inclusive Nude Bra Collection Spun From Recycled Plastic Bottles.
Newly launched just some months ago, Proclaim is made from 100% post-consumer recycled plastic water bottles. Their bras are cut and sewn at a facility that meets the strict labor standards of the City of San Francisco. Their ethical production process is comprehensive—including paying the skilled women and men who make our bras fair hourly wages rather than per piece (a practice that often promotes quantity over quality and unsafe work conditions).
THAT'S CALLED FAIR TRADE PEOPLE! AND IT'S IMPORTANT!
Proclaim is not only revolutionizing the after life of plastic but also tackling a very important issue of inclusivity and diversity in the "nude" fashion industry.
As a woman with brown skin, Shobha was very much aware of the industry's narrow definition of "nude". With years of frustration came innovation and passion for promoting diversity for women of color globally. And this is just the beginning of her journey!